Advertise
With us

The power of audio, being local, and serving a community

What type of advertising are you interested in?

7 reasons
to advertise

The power of audio, being local, and serving a community

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Reach

  • Radio is on 24/7, reaching over 91% of people age 12 and older every week and 67% daily.
  • Reminding is a perfect job for radio when used as a reach medium.
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TARGETING

  • Formats allow advertisers to speak selectively to consumers they want to reach
  • Local/regional structure means brands can focus on key marketing areas.
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IMMEDIACY

  • Radio reaches consumers close to the time and location of purchase, whether they're in-store or online shoppers
  • Local/regional structure means brands can focus on key marketing areas.
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COST EFFECTIVENESS

  • Radio production costs less than TV, print.
  • Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency.
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LOYALTY

  • Research shows that Radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks.
  • Listeners tend to listen to relatively few radio stations and are extremely loyal totheir favorites.
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SYNERGY

  • Radio has a "multiplier effect" on other media
  • Audio-only medium stimulates a different part of the brain than video, print, online images.
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FREQUENCY

  • Consumers need to be exposed to ad messages multiple times before theybegin to respond.
  • Radio's relatively low cost in relation to other media allows advertisers to use multiple stations to reach their targets and build frequency levels for maximum impact.