Vikings unveil “Winter Warrior” Uni’s
Eagan, Minn. (June 6, 2024) – After introducing the Classic uniform in 2023, the Minnesota Vikings today unveiled the Winter Warrior alternate uniform for the 2024 season and future years.
Designed to be the “coldest uniform in the league” and inspired by Vikings fans’ reaction to the first Winter Whiteout theme game in 2022, the white uniform incorporates a matte, metallic gray pant stripe and dripping icicle serifs on the number font. The team removed all warm colors, leaving no gold elements in the pants, jersey or helmet. The most striking feature is the first non-purple helmet in team history, a satin-finish, white helmet with a metallic gray stripe inspired by the metal striping found on ancient Vikings helmets.
“We went into the first Winter Whiteout game two years ago anxious to see how Vikings fans would embrace wearing all white,” said Vikings Director of Brand & Design Alicia Dreyer. “They loved it, and that reaction allowed us to really lean into this as the direction for our second alternate uniform. Some of the greatest feedback we received from that game was the fans’ desire to see an all-white helmet. It’s a two-year process to create new uniforms and helmets, so we appreciate the fans’ patience and hope they are as proud and excited of the result as we are.”
The new look includes a revised Nordic knot from the one originally designed and placed on the inside neckline of Vikings uniforms in 2016. The new design places the knot on the outside of the neckline and includes three shields as a nod to Head Coach Kevin O’Connell’s mantra: “Our Way. Our Team. Our Process.” The wordmark on the chest of the jersey is also modernized, with the traditional Vikings script replaced with the modern SKOL font.
“This uniform celebrates Minnesota and Nordic Vikings,” said Vikings Art Manager Jackie Ramacher. “Minnesotans are battle tested, resilient and tough. We are not only bonded by our harsh, cold winters, but we embrace them, so it’s fitting that the Vikings wear the coldest uniforms in the NFL.”
The Vikings celebrated the unveil through a series of videos and photos featuring more than a dozen current players, including Justin Jefferson, Jordan Addison, C.J. Ham, Aaron Jones, Byron Murphy Jr., Harrison Smith, Josh Metellus, Jonathan Greenard, Brian O’Neil, Camryn Bynum, Christian Darrisaw, Harrison Phillips, T.J. Hockenson, and Ivan Pace Jr. Multiple players captured their reactions to seeing the uniforms for the first time and released videos on their individual social media platforms.
The Vikings will wear the Winter Warrior uniforms for the Monday night game against the Chicago Bears on December 16 at U.S. Bank Stadium. The NFL allows every team to have up to two alternate uniforms to go with their regular jersey, and the team has the option to wear the uniforms twice each season.
On Friday, June 7, the new uniforms will be available online beginning at 8 a.m. CT and at Vikings Locker Room stores upon opening.
(Photo Credit MN Vikings)
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